Two weeks ago in Salt Lake City I was lucky enough to have the opportunity to attend and speak at unSummitSLC (I spoke about mobile & cross-channel analytics). unSummit is a half-day, intimate gathering of digital marketers from all over the country and local university students that takes place the day before Adobe Summit each year (this was it’s 3rd year). The idea is to share content/presos about relevant topics in the industry without the pitchiness of many of the presentations at larger conferences. It’s also a great learning platform for students who are interested in analytics (I wish something like this had been around when I was in college!). This was my first unSummit, and I walked away very impressed and inspired by the day. Some of the biggest
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